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Student Learning Outcome 2
There would be no information studies if there wasn’t research. The way users research and the application of that research changes from situation to situation. The better we, as information professionals, understand what research is available and the methods as well as the programs used for research, the better we can assist and guide our users through the process. We are teachers and presenters. Current research is our best tool to stay relevant in an environment that is advancing with technology and media. Also staying mindful of trends in information and technology keeps libraries connected to STEM programs, businesses, health care, etc. and the need for makerspaces.
As I’ve learned, research can be used to develop and manage collections, it can assist in creating programs and services, it can make more direct marketing, and ultimately it can help understand the users and their needs. My Emerging Technologies class showed me how applied research can be used to develop programs and services. Research can go beyond information, graphics, and statistics to paint a broad scope of opportunity. Trends and patterns can help any business make assessments and grow. It’s amazing to still read articles reflecting the resistance to adapt to or learn new technology within some libraries. In that context, research helps showcase what has been and where the field is headed. Libraries and information institutions have changed so much that it’s been proven how important it is to be in touch with the pulse of the community. And when that community sees themselves in the collections, they connect to the library in a way that retains users and builds relationships.
Social media not only has an impact on everyday life, it is a tool for outreach, marketing, advertising, etc. Many information institutions understand the importance of social media in regards to their user base. In this assignment for my Emerging Technologies class, I focused on analysing statistics, reports, graphics, and other information for three social media platforms held by ECU’s Laupus Health Sciences Library. I used these analytics to ultimately compare what was working and what could be improved in order to devise a plan to improve this library's social media impact.
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By conducting research on things like gender demographics, age usage statistics, and area of reach, any institution can better understand how the library’s services are impacting their community. This kind of research can improve how an institute reaches their audience and grows their user base. The information can also be used to understand what social media platforms best serve the library’s purpose. There is a different demographic for each platform as well as differing media types that can be applied. This project helped me understand that it isn’t productive to cross post the same thing on each platform. From what I researched, Facebook’s demographic is older than that of Instagram and posting events on Facebook is better with their features than posting to Twitter that has character limitations. I have a better understanding how a library can foster their patron relationships when they understand how to connect with them. This understanding will help me with future promotion of the institution where I’ll be working.
What we are finding in more recent times is how representation has functioned through information retention and procedures and access. This is very true in the work of archives. This discussion for my Information Organization and Access class introduced me to Dr. Kim Christen’s study of how Traditional Knowledge Labels (TK Labels) would enhance discoverability and access when applied in archives collections, especially collections pertaining to indigenous people. Research has shown how minorities are underrepresented or at times excluded from collections. This has brought about Dr. Christen’s call to decolonize library practices in order to make collections accessible to the communities they represent. Through the application of core values and codes of ethics, such as the ones outlined by the Society of American Archivists, concepts like accountability and transparency are becoming prominent functions in archives and other collections.
With this assignment, I realized that taking an objective look at how some of the archives collections were originally cultivated has revealed that the early settlers, colonists, scientists, and researchers may have done more harm to the indigenous people. This concept gave me pause to think how we view those collecting cultural artifacts and studying indigenous people as researchers, but to those they observed, it may have not been a mutual arrangement. What we view as early research and discovery has resulted in many cultures being altered, misunderstood, and taken for granted. This has led many indigenous and native peoples to rebuke access to their heritage, ultimately closing the door to current and future researchers. This is why Dr. Christen’s wants to standardize the use of TK Labels to reinstate authentic native voices and ownership. I am constantly reading and researching ways to make access more open while keeping the creators rights in mind. The concept of TK Labels not only makes sense, but it can help standardize records creation for cultural artifacts.
Technology goes hand-in-hand with libraries and information. It also connects users to want they need. This case study for my Leadership and Management class showcases how technology may not be wholly embraced by all librarians and library staff. Examining this case study on how libraries rely on technology, I pulled in research regarding what it costs a library to keep up-to-date with technology and the concerns of initiating technology based projects like digitization. Budgets aren’t endless, yet technology continues to advance and upgrade. How can libraries keep up? Especially when librarians and library staff are meant to adapt to these changes.
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Rarely is any library process or procedure done with anything but technology. Records are in library management systems now, card catalogs have become OPACs, and books and journals are electronic. This even applies to the history and archives field when digitization is introduced. Digitization is a huge undertaking, and although it promotes access to collections, it also costs in the scope of equipment, systems, staff, etc. I have found many digitization projects have reported that the project becomes more substantial as the processing and prep work becomes tedious, pushing teams to extend their timelines or increase staff. Regardless, digitization is becoming vital to access and shaping how researchers search. My interest in archives and the need to provide as much access as possible benefits from digitization in the scope of bringing research out of the physical realm.
Patti Wilson
Writer & Librarian
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